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NovaMark

Crafted a modern, cohesive identity for a B2B tech brand.

NovaMark

Project Summary

NovaMark had built a solid product but lacked a brand that reflected its innovation. We helped refine their messaging, reposition their offering, and craft a tone of voice that appealed to their enterprise audience with clarity and authority.

Client

Sofia M. Reyes

Services

Visual Identity Design

Project Timeline

2021-2024

Sofia M. Reyes
Sofia M. Reyes
Sofia M. Reyes

What We Delivered

Market & Competitor Research

Brand Positioning & Messaging

Value Proposition Development

Target Audience Refinement

Go-to-Market Strategy

Sofia M. Reyes

Clear Strategy. Real Results.

2.5x Growth in Demo Requests

50% Increase in Lead Conversion Rate

Repositioned Successfully for Mid-Market Clients

Consistent Messaging Across Sales Collateral

Client Words

“Digital understood our tech and our customers. The rebrand has completely changed how we show up in the market — cleaner, smarter, more strategic. It’s exactly what we needed to scale with confidence.”

Sofia M. Reyes

Head of Marketing, NovaMark

Let’s Create a Bold, Strategic Brand That Drives Results

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