Category:
Paid Advertising
Client:
Orbit Ads
Location:
San Francisco, CA, USA
Year:
2025
Duration:
12 Weeks
Project Overview
A full-funnel paid acquisition strategy that lowered cost per lead while increasing pipeline quality for a growing company.
Orbit Ads
Project Summary
Orbit Ads was spending heavily on paid campaigns but struggling to connect that spend to actual pipeline. Leads were coming in, but sales couldn't tell which ones were worth chasing.
Over twelve weeks, we rebuilt their paid strategy around qualified pipeline instead of raw lead volume, restructuring campaigns, creative, and tracking to reflect what sales actually needed.
The Challenge
Ad spend was generating strong volume for Orbit Ads, but not the kind of leads their sales team could close.
High lead volume with low sales-qualified rate
No reliable conversion tracking past the initial click
Generic ad creative with little differentiation
Budget spread thin across underperforming campaigns
Landing pages not aligned with ad messaging
No clear attribution from ad to closed deal
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The Solution
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Results & Impact
The shift from volume to qualified pipeline showed up quickly in the sales team's numbers.
38% Increase in Marketing Qualified Leads
32% Reduction in Cost Per Lead
47% Improvement in Ad Click-Through Rate
29% Increase in Demo Sign-Ups
22% Increase in Return on Ad Spend
15% Faster Sales Cycle
Client Testimonial
"For the first time, marketing and sales are looking at the same numbers. We finally know which campaigns are actually worth the budget."
Priya Nair
VP of Marketing, Orbit Ads
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