Project Overview

A social-first content strategy that turned an underused presence into a genuine, community-driven engine for new business growth.

Lumen Social

Project Summary

Lumen Social had a loyal customer base but a social presence that felt like an afterthought, posted whenever someone on the team found time. They wanted social media to actually drive new business, not just exist as a formality.

Over eight weeks, we rebuilt their content strategy around short-form video and real customer stories, and set up a repeatable content system their in-house team could sustain long after we stepped back.

The Challenge

Lumen Social's channels had an engaged but small audience, and almost no connection to actual growth.

Inconsistent posting with no content calendar

Content that felt generic and interchangeable with competitors

Low engagement outside of a small core audience

No clear link between social activity and new business

Underused short-form video despite strong content opportunities

No system for turning customers into brand advocates

The Solution

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